James Cook is an experienced public relations professional and journalist in the UK. James runs PR for European private equity firm Verdane while continuing his journalism through the Led Zeppelin-focused publication LedZepNews in his spare time.

Previously, James was one of the UK's best-known technology journalists. He worked as a special correspondent at The Telegraph newspaper where he focused on the technology industry along with investigative business reporting.

James spent eight years as a London-based journalist, pioneering in-depth technology coverage in the UK after being Business Insider's first editorial hire in the country.